Promotion and Marketing

Promoting and marketing a book, or a series of books, is a complex and potentially costly process. It is also one of the most enjoyable aspects of the publishing process (in our opinion, anyway!). The terms promotion and marketing are often used interchangeably, but there is a difference. Promotion is about raising awareness, and marketing is about targeting and analytics that relate to the audience you are hoping to attract to your book.

When it comes to promotion and marketing, the possibilities are endless. On this page I will list just five examples of some of the things we can help you with, but please bear in mind that this list is by no means exhaustive. Our promotional campaigns are geared specifically towards the book we are working on and the outcomes a particular author is hoping to achieve.

Author website

An author website is an essential ingredient of any book marketing campaign. The site might include a biography of the author, details about their work, links to retailers where a book can be purchased and to the author’s social media profiles, and a whole lot more.


A blog might be part of an author website, or could be an alternative to an author website. A blog is a kind of online diary which is regularly updated with short posts written by the author. The posts appear in reverse chronological order (the newest first). Authors may find it helpful to have their own blog, as they can be a very effective marketing tool. Often authors will contact other bloggers to request reviews, which can later be used as a promotional tool (for instance, with the citing of quotations from reviews) to generate interest surrounding a book release.

Social Media

Social media sites such as Facebook, Twitter, and Instagram, are one of the best ways for authors to reach an audience in the contemporary publishing world. Each social media platform has its own pros and cons, but organic growth through networking and regular posting are often an effective way of reaching new readers and growing an audience.

Traditional Media

Securing reviews in traditional media outlets is incredibly difficult due to the over saturation of the publishing market — but it is possible. A carefully organised pitch to a newspaper, magazine, or TV show can provide a huge boost to a promotional campaign.

Launch Party

The power of relationships when it comes to promoting a book should not be underestimated. In fact, at Tealight Books we believe “word of mouth” recommendation is still the most effective marketing tool there is. A book launch event, therefore, can be a great way to generate buzz surrounding a book release, and with a wealth of experience in event promotion, Tealight Books can help you to plan something truly special.

As well as the five examples of promotional activities listed above, there are countless others that we can discuss with you should you decide to work with Tealight Books.

I hope this page has whetted your appetite and given you an idea of what a promotion and marketing campaign may entail. This part of the publishing process can be daunting, but we can help you to understand the options open to you and form an effective strategy that will take into account your budget and ambitions.

For details of the costs associated with promotion and marketing please contact us.